5 Ways to Beat The Comparison Game in Entrepreneurship
I'm writing this blog post for a fellow follower on Instagram who asked me how to get past the comparison that so often comes with entrepreneurship. If I know entrepreneurship, it's that it's messy, it feels much like a roller coaster....and comparison has been the bane of my existence since starting my business. I can't begin to tell you the many times I've found myself scrolling on Instagram thinking, "I wish I booked that wedding in that location.", or, "Why does she have so many more followers? I feel like I've been trying to grow my following and nothing works...."
The truth is though, I never know if someone offered to photograph a wedding for free just so they could shoot at a certain location, or if they're even making money off of all the followers they have. I never know if secretly, deep down, someone who looks like they have it all together actually doesn't...
And I only say that because I've been there.
I've been the one who hides behind my Instagram feed. I've been the one who never felt like I was good enough, or important enough. So if you feel like this is a constant struggle you face, trust me when I tell you that you're not alone.
Comparison is REAL, and it happens to us all. BUT. If you're going to be successful, you have to find a way to get past that comparison. Here are 5 ways I've learned to beat the comparison game in Entrepreneurship:
1. Create before you consume
It's so easy to simply get on your phone as soon as you wake up and start scrolling your feed to see what others are doing. But I've found that can be one of the biggest ways to start comparing yourself. Why? Because when you start the day consuming yourself with what others are doing, rather than what you should be doing, your mind gets flooded with thoughts of why you aren't good enough, why you should be doing something different and feelings of defeat. Not only that, but when you do put down your phone and it does come time to work, you're already drained and your inspiration might come from someone else, rather than yourself. Here's a tip: don't even look at your phone until you've been up for a couple hours. Allow yourself to have a nice breakfast, and respond to a few emails, maybe even write a few blog posts, or work on a project that you need to work on. Then, once you've had time to work on yourself and your own business, you can go ahead and start indulging in social media.
2. Put your blinders on, and forget about what that other business owner is doing!
This step is so essential to beating the comparison game! When you're constantly looking at what other people are doing, it becomes easy to think that you should be doing that same thing too. I'm gonna let you in on a little secret: what works for others may not always work for you. And guess what? What works for you may not always work for other people! Which leads me to my next point...
3. Go with your gut
If you have an idea regarding something you'd like to do, go with your gut, and do it! My husband and I are very opposite in this area. If he has an idea, he wants to research it, analyze it, make sure he has everything in line before he can act on it, which I believe is a very good trait to have....but I've found when it comes to running a business, if you want something to happen, you simply have to go for it. It may not be perfect, or the best time, but if you don't go for it, no one will do it for you, and if you're trying to grow your business, going with your gut is something that can either make or break your success.
4. It's seriously ok to unfollow....
There have been periods of time that I've truly had to unfollow other entrepreneurs....not because I didn't love or support them, but because seeing all the things they were doing was distracting and discouraging. If you need to do that for a period of time, it's ok.
5. STOP sharing to impress others in your industry, and start sharing to impress your current clients and future clients
I know so many small business owners who fall victim to sharing certain things specifically to impress others in their industry....there will always be someone you can't please, and if you're seeking the acceptance of others, you will always end up disappointed. Not only that, if you're sharing to impress others in your industry, rather than your current and potential clients, you might have a really hard time booking actual clients. Share for impact, NOT to make an impression.
What are some things that have helped you overcome comparison? If you have a question you'd like me to answer for you, I'd love to answer it! Email me personally at firstname.lastname@example.org
Happy Friday, my friend! I hope you enjoy your weekend!